Soft Corinthian Leather Conditioned with Chapter 11
The Chrysler Corporation has been down this treacherous road before, encountering a word that causes shivers to rise up the spines of many a wary soul: bankruptcy. History is about to repeat itself, and not for the better. Chrysler’s senior management is not planning to go the way of other beleaguered Big 3 members. Consider this anecdote: facing rising oil prices and an underdeveloped line of compact cars, late 1979 saw Chrysler tapping former Ford executive Lee Iacocca to extricate itself from the brink of the “B” word. A $1.5 billion petition for U.S. government-backed loan guarantees was drafted, but Iacocca’s ego wouldn’t stomach being saddled with massive amounts of debt for long. Under his watch, the military bought thousands of Dodge pickup trucks which entered military service as the commercial line M-880 Series. Its defense line was shored up to General Dynamics for $348.5 million. He prodded workers to meet the challenge head-on, and the ultra-profitable (and ultra-efficient) K-car and the minivan concept were born. Within 3 years, all loans were paid off and Chrysler was back in the black. Fast forward to the last couple of years. Chrysler again is on the chopping block, this time due to Read More …